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Theme of ICRM 2016

Previous editions of the colloquium discussed the past, present, and future of relationship marketing and an evolving perspective on relational behaviors in marketing. At ICRM 2016, the theme will be the impact of technology on relationships: Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?

The development of the Internet and Information and Communication Technologies has profoundly altered how people communicate, shop, and consume and encompasses various life domains. This development empowers individuals in their role as actors in the marketplace and in their relationships with producers and sellers: online reviews by peers help them make the right decisions and to avoid bad service providers; price comparison sites make it possible to choose the cheapest competitor or to negotiate with salespersons in-store; and the interactive nature of online conversations and co-creation platforms enable marketers to build and deepen relationships through ongoing and instantaneous interactions with their customers.

 

Potential topics include:

  • Consumer power and empowerment in the digital era
  • The impact of new technologies on relationships
  • Mobile technologies and the customer-seller-relationship
  • Online platforms and the sharing economy
  • (Big) Data-Driven relationship marketing
  • Relationships between personalization and privacy concerns
  • How Social media shapes (offline) behavior and relationships

 

In 2016, we would like to examine topics related to the digital empowerment of relationships and its major implications for relationship marketing management and research. We especially welcome submissions that shed light on the issues from interdisciplinary perspectives will be. In addition to this broad spectrum of topics, for its 24th Edition, the committee welcomes all papers that represent the scholars’ best and unpublished research which challenges current thinking, could foster and shape future relationship marketing practice and research, and discuss the various themes of relationship marketing.

 

Submission deadlines and important dates

Submission deadline: April 1st 2016 New extended deadline: April 22nd 2016.

Notification of reviewer decisions: May 15th 2016

Deadline for revised papers: July 15th 2016

 

 Best Paper Awards

Prizes for the Best Paper by a Doctoral Student as well as for the Best Competitive Paper will be awarded during the gala dinner. The three best papers will be reviewed for potential publication in the Journal for Service Management (2014 Impact Factor: 2.000). The double-blind reviewing process will select the finalists for the awards and those invited to submit their papers to the Journal of Service Management. The colloquium’s scientific committee will make the final decision. Authors of the selected papers will be invited to submit full papers of their submissions before the deadline for revised papers (July 15th 2016).

 

Author Guidelines

Papers should be submitted as Word documents (.doc or .docx, Times New Roman, 12pt, double spaced) via the “Submit a paper” section of the colloquium website (icrm2016.sciencesconf.org) and adhere to the following guidelines:

Length of first submission

  • Submissions (extended abstracts) should be between 1,000 and 2,000 words excluding title page (with title, keywords, and structured abstract) and references.

 Length of revised papers

  • Revised papers may be submitted in the same format as the first submission (i.e., extended abstract) or as a full paper (in the case of finalists for Best Paper Awards). Full papers should be between 9,000 and 12,000 words in length. This includes all text including references and appendices. Please allow 280 words for all figures and tables.

 Author details

  • No author details should be given in the submitted papers. Author details will only be provided through the submission process on the colloquium website.

 Title page information

  • Title, structured abstract (max. 250 words; see below), keywords (3-5)

 Structured abstract

  • Purpose (mandatory)
  • Design/methodology/approach (mandatory)
  • Findings (mandatory)
  • Research limitations/implications (if applicable)
  • Practical implications (if applicable)
  • Social implications (if applicable)
  • Originality/value (mandatory)

 References

  • References to other publications must be in Harvard style. Publications should be cited in the text as follows: (Adams, 2006) using the first named author's name  (Adams and Brown, 2006) citing both authors' names, or (Adams et al., 2006), when there are three or more authors. At the end of the paper a reference list  in alphabetical order should be provided:

 For books

  • Surname, Initials (year), Book Title, Publisher, Place of publication.
  • e.g. Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY.

 For book chapters

  • Surname, Initials (year), "Chapter title", Editor's Surname, Initials, Title of Book, Publisher, Place of publication, pages.
  • e.g. Calabrese, F.A. (2005), "The early pathways: theory to practice – a continuum", in Stankosky, M. (Ed.), Creating the Discipline of Knowledge Management, Elsevier, New York, NY, pp. 15-20.

 For journals

  • Surname, Initials (year), "Title of article", Journal Name, volume, number, pages.
  • e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80.

 For published conference proceedings

  • Surname, Initials (year of publication), "Title of paper", in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers.
  • e.g. Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), "Connecting destinations with an ontology-based e-tourism planner", in Information and communication technologies in tourism 2007 proceedings of the international conference in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32.

 For unpublished conference proceedings

  • Surname, Initials (year), "Title of paper", paper presented at Name of Conference, date of conference, place of conference, available at: URL if freely available on the internet (date of access).
  • e.g. Aumueller, D. (2005), "Semantic authoring and retrieval within a wiki", paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: http://dbs.uni-leipzig.de/file/aumueller05wiksar.pdf (accessed 20 February 2007).

 For working papers

  • Surname, Initials (year), "Title of article", working paper [number if available], Institution or organization, Place of organization, date.
  • e.g. Moizer, P. (2003), "How published academic research can inform policy decisions: the case of mandatory rotation of audit appointments", working paper, Leeds University Business School, University of Leeds, Leeds, 28 March.

 For electronic sources

  • If available online, the full URL should be supplied at the end of the reference, as well as the date that the resource was accessed.
  • e.g. Castle, B. (2005), "Introduction to web services for remote portlets", available at: http://www-128.ibm.com/developerworks/library/ws-wsrp/ (accessed 12 November 2007).
  • Standalone URLs, i.e. without an author or date, should be included either within parentheses within the main text, or preferably set as a note (roman numeral within square brackets within text followed by the full URL address at the end of the paper).

Authors of accepted papers may decide whether the extended or the structured abstract will be published in the colloquium proceedings.

 

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